Betises de Cambrai sign

The story of #betisesdecambrai is curious… in 1830 Emile #afchain, an apprentice at the family pastry shop, makes a mistake in the recipe and produces some “strange” sweets that sell like hotcakes! Called bêtises (follies, stupidities) by their enraged mother, who however had to change her mind.
Large #sign produced in the #90s on sheet metal, it takes up a #historical advertisement of the brand, super #vintage #original 52 x 31 cm. The story of how a mistake can become a masterpiece.