Calimero detergent sign Ava Mira Lanza

Calimero appears for the first time as an advertising character in a black and white commercial made by Mira Lanza, the company that produces Ava detergent. The poor chick, having fallen into the soot, has become completely black and is no longer recognized by his mother: the Ava detergent (like Ava!) will bring him back to his original state. To remember all these childhood memories, we offer you the beautiful iron sheet table, produced in 2000, dimensions 34 × 24 cm, excellent condition.