Nizzoli sign for Fiat

#sign #advertisingboard #ruoteclassiche edition 2000s in #sheet metal 35 x 25 cm; it re-proposed historic #advertising #1920s of #fiat: the Fiat Lubricants Section in those years was looking for an image immediately recognizable by the public. So it relied on the hand of Marcello Nizzoli, a leading name in industrial design, architecture and advertising graphics, who in 1925 created the famous little white man, the stylised representation of a mechanic in overalls that for fifty years would remain, despite numerous revisions, the symbol of Fiat oil.